Speaker and advisor working with marketing leaders navigating operational AI adoption. Author of The Savvy Guide for Generative AI Beginners
AI adoption is easy at the individual level. Making it reliable across teams is where most organizations stall. I help organizations turn early AI experimentation into reliable operational workflows.
Most organizations reach out once AI pilots are underway, teams are using multiple tools, and leadership starts asking:
That’s typically the moment when structured workflow and context design become more important than the AI tools themselves.
Most teams don’t struggle with AI tools — they struggle with making AI outputs consistent across people, workflows, and campaigns.
I work with a limited number of organizations each year to design and install a structured operational intelligence system that embeds shared context, workflow, and decision logic directly into execution.
I lead brand strategy, content, and generative AI initiatives at a digital agency, and I’m the author of The Savvy Guide for Generative AI Beginners.
My work focuses on the practical reality of how organizations adopt AI — not just the technology itself, but the workflows and structures that determine whether it succeeds.
Most of my work happens quietly inside existing marketing teams once leadership decides AI needs to function as an operational system — not just a set of individual tools.
I don’t run a traditional consulting practice or take on a large volume of engagements.